![]() Here’s a tip: Even how-to articles can benefit from the storytelling technique. In the summer of 2015, Stan Transkiy was 16 years into a life sentence, and he had finally found a way to occupy his time. ![]() Hook the visitor in with an intriguing narrative that gives a hint as to what the article is about and she’s more likely to continue reading. ![]() Right from the first sentence, I’ve told you why this article matters, which is a powerful way to compel someone to read on. In the intro to this article, I smacked you in the face with a statistic: If you don’t capture a reader’s attention within fifteen seconds, 55 percent will surf on to something else. RELATED: 3 Ways to Master the Power of Empathy In Your Writing 1Īnswer the question “Why should I read this?” Here are a few tactics and introduction examples to help you accomplish that. For what reasons would someone come to read your post? Craft an intro that shows them they’ve come to the right place. The Aim of a Strong IntroductionĪlong with excellent organization, your introduction lets the visitor know that what you’ve written is of interest. Knowing how to write an introduction that hooks your reader is essential to overcoming that daunting statistic. If your intro doesn’t draw him in, he’s likely to become one of the 55 percent of visitors who read your post for fifteen seconds or less and then navigate away. You have fifteen seconds to snag your reader’s attention. ![]()
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